Pharrell’s album came out today and I happen to stuble upon this. After the success of Jay Z’s and Shawn White HP commercial, they nabbed another busy man. No youtube version was available, so you have to settle for windows media player on the Vibe website.
Going to have to wait for someone to youtube this thing WM is death
these are getting ridiculously good, still a shame it’s for hp
true its a shame thats its HP, but motion theory is doing a bang up job and when I say bang up I mean really freakin nice job.
HP is on the right track in this making the PC personal again since its not reallly about teh machine anymore as what you have in it. great campaign.
holla…
i cant stand pharrell. he lost what little bit of whatever it was that held my interest when he started saying “yezzir” as a period to every sentence he says. BUT i cant knock the spots…
youtube pharrell version:
http://www.youtube.com/watch?v=zXczdvL_GAA&NR
and marc cuban commercial:
http://www.youtube.com/watch?v=RVyofNRyGzA&search=HP commercial
mark burnett:
http://www.youtube.com/watch?v=RCgvxQxil1c&NR
also… i HATE the tim burton looking font at the end. hahaha. so out of place.
i disagree on the type at the end, while it is a little on the “creepy” side it shows that they want the relationship with the computer to be a little more organic and well…”personal” which is why the hand rendered type would be appropriate in this case.
i bet he owns a mac
These ads are top notch!!
Hp has this online campaign going on, wherein you can upload your photo and feature as the artist yourself in the ad.
Very funny!!
http://www.hp.com/personal, n then go to the exclusives section